Tacky holiday sweaters have been around for decades. We decided to bring the the time-honored tradition into the 21st century with The Sweater Generator: the world’s first tool for creating a completely customized holiday sweater. Our grandmas were very proud.
1+ Million Site Visits in Two Weeks 80k+ Sweaters Created 8:14 Avg. Time Spent on Site
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Agency: Droga5 New York Creative Directors: Tim Gordon, Amanda Clelland Creative Team: Chris Colliton, Kevin Weir