Tacky holiday sweaters have been around for decades. We decided to bring the the time-honored tradition into the 21st century with The Sweater Generator: the world’s first tool for creating a completely customized holiday sweater. Our grandmas were very proud.
1+ Million Site Visits in Two Weeks
80k+ Sweaters Created
8:14 Avg. Time Spent on Site
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Agency: Droga5 New York
Creative Directors: Tim Gordon, Amanda Clelland
Creative Team: Chris Colliton, Kevin Weir