In 2020, we launched a new global brand purpose for Fanta that champions the purest form of play in the world: people doing dumb things on the internet. The campaign launched with an anthem film directed by Jeff Low that treats internet idiots like the superstars they are, featuring real clips and the real people behind them.
“IDIOTS ARE AMAZING” 90s ANTHEM
GIRAFFE :15
DIVE :15
SLIDE :15
PANTS :15
Agency: 72andsunny Amsterdam
Executive Creative Director: Laura Visco
Creative Directors: Chris Colliton, Kevin Weir
Creative Team: Craig Hanratty, Paddy Thunder
Producer: Michael Petrucelli
Director: Jeff Low
Music: Birdbrain