Since 2016, Johnsonville’s employees have been at the center of all the company’s marketing. So when they asked us to dial it up a notch for the Super Bowl, we decided their employees should star in the most intense sausage reality show on the internet.
D&AD: Wood Pencil
Sausage Dome Broadcast Trailer
Agency: Droga5 New York Group Creative Director: Scott Bell Associate Creative Directors: Chris Colliton, Kevin Weir Creative Team: Max Friedman, Dan Litzow