To launch Newcastle Cabbie Black Ale, we gave bar patrons free rides home in authentic British cabs. The only catch? Drinkers had to advertise Newcastle’s delicious new beer for the duration of their ride. At one point, 75% of the Santa Monica Police Department was out responding to our cabs.
One Show Silver D&AD In Book Cannes Shortlist x3
Agency: Droga5 New York Creative Director: Scott Bell Creative Team: Chris Colliton, Kevin Weir