Introducing the High Stakes Beer Ad, the first Super Bowl commercial you could bet on. These days, Americans bet on everything from sports, to elections, to reality TV. It's high time they could bet on advertising too.
Featuring a first-of-its-kind brand partnership with betting site Draftkings, over 257,000 people bet on what would happen in our commercial before the game even happened.
Cannes - Bronze Lion
Agency: Droga5 New York
Executive Creative Directors: Chris Colliton, Kevin Weir
Creative Director: Matty Smith
Senior Creative: Blake Morris, Ethan Bennett
Junior Creative: Nathan Bennet, Grant Bauley
Producer: Kyla Bridges
Directed by Ian Pons Jewell @ PRODCO