For years, Johnsonville Sausage has been operating under a mantra called “The Johnsonville Way.” It’s a way that puts people first, empowering the company’s employees to take a stake in the family-run business. We thought it was about time that policy extend to the marketing as well.
Over the past three years, we’ve interviewed over 300 different sausage employees.
Cannes Lions - 2 Silver, 2 Bronze
D&AD - 1 Graphite, 3 Wood
One Show - 2 Bronze
"Jeff and His Forest Friends" by Jeff (2016)
"Regular Speed Chase" By Brett (2016)
"NEW NEIGHbors" by Melissa (2016)
"Guess the price of that food" by cole (2017)
"Ruben and the Receders" by Todd (2017)
"made in the USA" by Tammy (2018)
Agency: Droga5 New York
Group Creative Director: Scott Bell
Associate Creative Directors: Chris Colliton & Kevin Weir
Jr. Creative Team (2016): Gage Young, Gabe Sherman
Jr. Creative Team (2017): Max Friedman, Dan Litzow