Dundee

For over two weeks in January 2018, we convinced the world that a new Crocodile Dundee film was on the horizon. Under the guise of a franchise reboot, the campaign blatantly showed the best Australia had to offer before revealing the truth during the Super Bowl: it was all an elaborate tourism campaign for Australia.

In the five months following the reveal, the campaign brought in over $6 Billion to the Australian economy.

Cannes - Titanium, 3 Gold, 4 Silver, Bronze
One Show - 4 Gold, 2 Silver, 4 Bronze D&AD - Yellow Pencil, 3 Silver, 3 Wood
Effies - 3 Gold
Clios - Gold, Bronze
AdAge Content Marketing of the Year
Logie - Best Television Commercial